Be innovative and creative
Do research on the area in which you’re hoping to excel. This means studying if this is an area that is currently doing well, and a go over these types of details.
Poll the audience, this might mean conducting a survey and finding out if people would be interested in purchasing your product or if it’s even marketable. You’ll want to make sure that it’s something their interested in buying and for the price that you’re offering.
Work out a budget. Determine how much you have to spend and if you go a period of
time without profiting, how long you can self-sustain on that amount of money.
Determine what you’re willing to risk. This means that when your business may be on the down (and this normal) that when you experience a loss, how much you expect and how much of a loss you can experience without creating further issues.
Have a goal which is more reliable than a plan. A plan makes it appear that you’re unsure of where to go, but are tinkering with ideas. A goal gives clear and well defined ideas as to where it will head and what you’re willing to do to get there.